See what Fortune magazine had to say about IAN, the KM practice developed by founder Bruce Strong in 1997.

Actually, It Is Like Brain Surgery

Our Approach

At Context, we are passionate about helping our clients use knowledge management (KM) to create sustainable value. We have a results bias, using practical techniques to improve performance. We only accept engagements we believe will produce substantial impact. We think long-term, but nonetheless structure work to quickly deliver measurable benefits. We focus on our clients' most significant business challenges. These challenges include:

• Unleashing the imagination present in every employee to make the organization more agile, responsive, and innovative
• Creating the tools, and culture, to support knowledge sharing and best practice replication
• Eliminating knowledge sharing blockages between different organizational functions, geographies, or acquisitions
• Reducing knowledge leakage resulting from key employees leaving the organization
• Locating expertise in a timely way, whether it exists within or outside the organization
• Promoting knowledge creation through thought leadership and external sensing
• Commercializing existing (and future) knowledge products
• Branding the firm as a premier "knowledge organization" to help attract top employees, partners, and customers.

Context's results bias is built into its DNA. Context's founders have been recognized for the KM practices they have built for their own companies, which have been described as state-of-the-art. (See the sidebar.) Our clients benefit from this real-world experience. Our results bias also influences how we relate to our clients. Our preferred method is not to deliver a report with untested recommendations, but rather to deliver capabilities, proven in practice.

Context believes that KM offers forward-thinking organizations more value than ever. Until recently, KM focused inwardly, helping organizations to more efficiently use, and reuse, the knowledge they already owned. Today, KM is also used to optimize knowledge creation across organizational boundaries. Context believes that organizations that capitalize on the potential of these knowledge-creating external linkages - with clients, suppliers, government, and others - will become the leaders of the global knowledge economy.

Context - through its set of services and workshops - is dedicated to help its clients become leaders today, and into the future.